Persuasion

101
Influencing Strategy – The Overton Window
As presenters, we are always arguing for something. We are never ‘just sharing information’. If we are presenting quarterly sales figures to...
117
Make Your Sales Presentations Land and Stick: Using Ancient Stories to Sell Modern Technology
Storytelling is as old as humanity itself. We’ve been telling stories to communicate, teach, and inspire for thousands of years. The best...
2.3K
How to Captivate and Persuade Your Audience with Transparency
Giving a presentation is like pulling up to a stranger in your car and yelling, “Hey, let’s go for a drive!“ You’re...
1.9K
3 Habits That Will Take Your Presentation Skills to the Next Level
There are lots of articles on here that will help you build a strong foundation as a public speaker: articles to help...
3.8K
1
What’s the One Thing That Will Make You a Better Communicator?
Paul gets a hammering from his boss Paul was 5 minutes into his presentation and the room was dead. Paul wasn’t a...
3.0K
Inspire your audience with these proven verbal hacks
If you want to stand out as a speaker, to inspire your audiences every time you stand up to speak, this article...
3.8K
The Small Changes to Your Speech That Will Have a Big Effect
So if you have read Jim’s earlier piece on how to become a more charismatic speaker, you will know what you are...
3.0K
How to Use Rhetoric to Get What You Want
How do you get what you want, using just your words? Aristotle set out to answer exactly that question over two thousand...
3.4K
16 Ways to Make Your Case at Meetings
What’s the best way to prepare for an argument or debate? Keeping an open mind and preparing for different points of view...
7.7K
2
How The Ladder of Abstraction Can Help The Public Speaker
Why a Ladder of Abstraction? The purpose of a speech is to move people to action. You point an audience to a...
2.5K
1
Breakthrough lessons in rhetoric – Anarchy in the UK
Philip Collins is a columnist on The Times and the chair of the Trustees at the think tank Demos. Until 2007 he...
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2
Introducing the Straw Man Fallacy – How to Kill the Big Bad Wolf
This article is co-authored by Peter Paskale. As a presenter, the ability to persuade is imperative, but as an audience member, so is...

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