story | Presentation Guru

What We Can Learn From the Products that Made History

What can we learn from great speakers who have had to pitch to the entire world? While we’ve detailed the importance of...

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Storytelling

Even the Shortest Story Needs Structure

In a previous post we shared an anecdote about Ernest Hemingway, and his shortest story ever, just 6 words long. We then...

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Authenticity

How Short Can a Story Be? Ernest Hemingway’s Special Gift

We recently explored the neuroscience behind telling a story, and more specifically how it appeals to an emotional response from an audience....

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Stories

Why Your Brain Likes A Good Tale – The Science of Storytelling

The human brain is wired for emotion, and we’ve spoken previously about how this can be used for effective pitches. Here, Doug...

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Inspiration

Storytelling, Muhammad Ali and the Importance of the Antagonist

We recently posted on the importance of simple Story Structure as the basic framework for every presentation made, speech written and story told. Without such...

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Stories

Story structure – the hidden framework that hangs your story together

Gavin and Peter Watts Paskale outline the core principles of telling powerful stories in every presentation you make. It’s one of our...

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Message

Influencing Strategy – The Overton Window

As presenters, we are always arguing for something. We are never ‘just sharing information’. If we are presenting quarterly sales figures to...

use ancient stories to sell modern technology

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Persuasion

Make Your Sales Presentations Land and Stick: Using Ancient Stories to Sell Modern Technology

Storytelling is as old as humanity itself. We’ve been telling stories to communicate, teach, and inspire for thousands of years. The best...

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Build Your Skills

How to get over ‘Impostor Syndrome’ when you’re presenting

Everybody with a soul feels like an impostor sometimes. Even really confident and experienced people, never mind those of us with less...

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Build Your Skills

Powerpoint Zoom Summary for interactive presentations – everything you need to know

In this article I’ll be showing you how you can use Powerpoint Zoom to help you navigate your slides brilliantly in complex...

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Design Principles

Death by PowerPoint? Why not try The Better Deck Deck?

Sometimes professional presentation designers and everyday presenters like me need inspiration. From time to time, when you sit down to make a...

illustration of checklist on paper beside cup of tea

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Competency Framework

A Checklist for Presenters – Our New FREE Questionnaire is Here

The team at Presentation Guru has been developing a comprehensive presentation skills questionnaire to help people assess their current level of skill...