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If there’s one key learning that will improve your sales conversations, it is this: Sales is an iceberg, not a mountain Too...
How do you differentiate yourself in a marketplace crowded with similar offerings? Product differentiation, by itself, has become indefensible because today’s competitors...
Do your company presentations hit the spot each and every time? Be honest. If the answer’s no, you may be pleased to...
Formal or informal? Passive or interactive? Who decides what kind of sales presentation to deliver? Simon Morton reminds us that we should,...
What are the communications secrets of a sale? How can you size up a potential customer, develop a fast and durable relationship,...
At the end of a pitch, your audience shouldn’t be the only ones asking questions. Asking your audience questions can help keep them...
For many businesses, the task of creating visual presentations can be seen as a chore – despite their importance. Far too often...
From preparation to execution, sales presentations can be difficult to manage. Previously, we’ve published some tips for pitching in general, but in this article Simon...
In our ‘10 Pillars of Public Speaking‘ series, we talk about Aristotle’s pillars of rhetoric, outlining the importance of emotion in persuasion....
Why is it so hard to sell our ideas to other people? What makes people say no to a sales pitch? Why...
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