Authenticity
Eye Contact is the Key to an Effective Presentation
How do you build rapport during any conversation, let alone presentation? Eye contact.
But have you ever tried concentrating on establishing and holding eye contact? Before long you just feel weird. Nonetheless studies repeatedly show the importance of the eyes in connecting with people – whether it be with one person in a conversation, or an entire audience.
They don’t even have to be real eyes. In one study, researchers found that when characters on the cereal package make eye contact with consumers, consumers feel more positive feelings towards the product and were more inclined to purchase it!
In this post from the team at SlideGenius, they argue that, although it may feel weird to start with, it’s worth persevering as, sooner or later, you’ll get used to the peculiar sense of connection that comes with making eye contact with your audience. The gains in concentration, authority and engagement will make it all worthwhile.
There are definitely things to bear in mind, though, but you can find it all out here: Eye Contact is the Key to an Effective Presentation
Rosie Hoyland
Latest posts by Rosie Hoyland (see all)
- Now Is the Time to Look at Webinars - 13th March 2020
- The Only PowerPoint Templates You’ll Ever Need - 26th March 2019
- 12 Tips for the Technologically Challenged Speaker - 25th March 2019
- The Best Way to Protect Yourself from Misleading Graphs - 17th January 2019
- 3 Tips to Boost Your Confidence - 13th September 2018